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Deluxe Music taps Sky unit for ad sales
German music service Deluxe Music has turned to pay TV operator Sky Deutschland’s advertising sales arm Sky Media Network to provide ad sales. HighView-owned free-to-air Deluxe Music offers a wide...
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Sky Deutschland highlights benefits of VoD advertising
Sky Deutschland’s ad sales arm has conducted a study of the effectiveness of video-on-demand advertising that it says shows the effectiveness of the activity. Sky Media Network tested recall of ads for...
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